Surrey County Cricket Club is teaming up with Xbox for a seventh successive year, with the gaming brand continuing as the Official Family Zone Partner at the Kia Oval.
This year will also see Xbox become one of the Founding Partners of Surrey’s new professional women’s team. To celebrate an exciting new era of domestic cricket in the country, Xbox and Surrey will work with the women’s players to produce an exclusive content series as fans get to know their new professional Surrey side.
The Xbox Family Zone has become a popular fixture for young fans and is set to be bigger and better this summer, with the Kia Oval hosting four unmissable Vitality Blast double-headers in 2025. A hub of fantastic activities, the Xbox Family Zone at the Kia Oval boasts a panoramic view of the pitch from a second-floor balcony. Here, young fans can play their favourite video games on the latest Xbox consoles, get their faces painted, and participate in a host of fun cricketing activities. The family-friendly area, situated in the JM Finn Stand, also offers a variety of food options for supporters to choose from.
Adrian Wells, Commercial and Marketing Director at Surrey CCC, said: “We’re delighted to renew our long-standing partnership with Xbox and support both our Surrey teams during what should be another fantastic summer of cricket.
“The Xbox Family Zone is a brilliant part of Vitality Blast matchdays at the Kia Oval, and we are proud to work with Xbox to bring young people together through gaming and cricket.
“We’re also thrilled that Xbox has committed to supporting our new professional women’s side in its first year wearing the Three Feathers.”
Through the long-standing partnership, which began in 2019, Xbox will continue to receive branding opportunities in the ground and across Surrey’s digital channels. The Xbox Power Player giveaway competition will also return for the 2025 season. Another favourite among fans during home Vitality Blast matches, the competition offers Members and supporters the chance to win limited edition prizes from Xbox. Last season, two lucky winners, who correctly predicted the Power Players of the season, got their hands on a one-of-a-kind, Surrey-branded Xbox console.
